Beware! Google is testing a red ‘slow ‘label

Slow websites have long been unattractive to Google. The search giant is now taking this is a step further with the testing of red warning labels for slow sites.

Google Slow Red Flag

The red labels, spotted by Search Engine Watch flag slow loading websites in the search results.

Page load speed has been an important factor in SEO for some time. Now Google is potentially taking this to the next level with these ‘slow’ labels.

In essence, this is a ‘user beware’ badge that could be a major turn off for users and severely impact the traffic potential from search results.

What is a good load speed?

We measure speed in load time. A good load time would be under two seconds, or quicker than your competitors.

Where can I test my site speed?

The speed tests are a key part of the Blue Jay audit. We look at independent load times for the site and share how Google views your site.

How can I speed up my site?

Here are five tips for you to consider:

1. Check your hosting. Cheap hosting will often mean a low powered machine or shared resources. A cheap host could be giving you a false economy.

2. Are you running loads of plugins? Platforms like WordPress operate with plugins to extend functionality. These often require code to be present in the header. This code often asks to be loaded first, before the page content. Loading too many scripts before the page content will slow actual page load. Consider removing all unnecessary scripts or plugins.

3. Are your images optimised? There is an art to balancing visually rich sites with image size and load.

4. Implement a CDN. Content Delivery Networks can help cache your site to deliver faster page loads.

5. BlueJay Tips – As part of any SEO audit we provide more in-depth suggestions of how you can improve the load time of your website.