How to check when Google last visited your site

Google loves fresh, unique content.

One of the key considerations for any SEO strategy must be content. Both the quality of content and frequency of updating. The frequency is important. When Google visits your site it will check for fresh content. If your site has not been updated for some time, then Google will come back less frequently which will impact your traffic potential from natural search.

With major websites, updating hourly, we can expect to Google to index hourly or less. This is broadly how you see ‘live’ results within Google search results.

How often does it visit your site?

In the first instance, you can check to see when your site (or any site) was last indexed by Google. Simply type the URL or company into Google, find the search result and click the small icon next to the result. This should bring up the ‘cached version’ of the page and the date it was last indexed.

Watching for indexing frequency

A quick way to find out is to create a Google Alert for your site or business name. Set the alert for ‘as it happens’ and you can time the gap between publishing and alert. Over time, you should start to see the gap decrease.

Working with our parent company agency, DTT we spotted that Google was indexing our site about a week after we updated the site. We could see this was due to a lack of fresh content. Within one week of updating the site daily, with fresh content, we got decreased the indexing time to 48 hours. With continued posting of quality content, we expect that time to drop.

On BlueJay, we aren’t as active site we haven’t been as active for a while which saw our indexing frequency drop substantially from a near instant update to over a week later. Again, with a simple content strategy we are seeing greater activity from Google.

Logging into Google Webmasters will also tell you the last time of crawl and more details on the results Google took from the site.

Google Crawl Index

Including more content in your site will also boost your social and link potential.

The frequency and quality of your content are just two factors that could be impacting your SEO. Our BlueJay SEO Audits can provide you with actionable insights about how to improve your site for natural search traffic.

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